Rigbooks, Motive, and TruckLogics each solve part of the problem. None of them tell a small fleet operator in plain English whether their trucks are profitable — or which one is killing the margin.
Bottom line:Motive runs your fleet. Rigbooks tracks your miles. OIQ is the AI analyst that connects the dots.
Partial (—) = feature exists with limitations. OIQ is not a TMS or ELD — it's a financial intelligence layer. Competitor pricing sourced from public listings and third-party reviews as of 2025.
The trucking finance gap
Most small fleets operate blind. ELD data and QuickBooks don't talk to each other.
A Motive subscription tells you where your trucks are and how many HOS hours your drivers have left. QuickBooks tells your accountant how much money went through the business last quarter. Neither one tells you whether Truck 3 is profitable, what your actual cost per loaded mile is after fuel, tires, and maintenance — or that your idle rate is eating $800/month per truck.
OperatorIQ bridges that gap. It connects to your Motive ELD data and your QuickBooks in one place, and Thalen — OIQ's AI intelligence layer — gives you per-truck financial breakdowns in plain English, without requiring a fleet accountant.
Rigbooks is for owner-operators
Rigbooks does per-load tracking well for solo drivers and very small fleets. But it has no ELD integration, no QuickBooks sync, and no AI analysis. It's a mileage ledger, not an intelligence platform.
Motive is operations, not finance
Motive's financial features (IFTA, fuel card tracking) are useful but narrow. It doesn't know your maintenance costs, your fixed overhead, or whether a load was actually profitable after all costs are allocated.
TruckLogics gets close — but stops short
TruckLogics has more financial features than the others, including QuickBooks integration. But its QBs sync is commonly reported as unreliable, and there's no AI layer to interpret the data or alert you when something's off.
No fleet tool gives you the full picture
OIQ pulls together what your ELD knows, what your accountant knows, and what your bank account knows — and tells you which trucks to run harder, which routes to reprice, and what's dragging your margin down.
What Thalen sees in your fleet
The kind of analysis no trucking software currently delivers
The OIQ trucking demo shows a 5-truck fleet where Thalen identifies that Truck T-103 has a 23% idle rate (industry target: under 15%), costing an estimated $840/month in wasted fuel. It spots that the fleet's average cost per mile is $1.94 — 12 cents above industry benchmark — and traces 60% of the overrun to preventable idle time and deferred maintenance on two units.
That's not a report you pull. That's Thalen watching your numbers and telling you what to do about it.
Try it free
See what OIQ finds in your fleet numbers
The demo runs a live 5-truck fleet scenario with per-truck CPM, idle tracking, health scores, and Thalen intelligence. No signup required.