Analytics
Where is your money coming from — and where is it going? · Apr 2024 – Mar 2025
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Thalen Brief
Twelve months of clean data. Revenue is $384,200 — growing. Gross margin holds at 48%, right at quick lube industry benchmark. Net income at $79,524 puts you at 21% net margin, well above the 15% target for express lube operators. Best month was June at $36,800. Labor is your largest cost at 14.6% of revenue — three points below the 18% industry average for your category, which is a meaningful structural advantage.
Total Revenue (12mo)
$384,200
+23.1% MoM most recent
Net Income (12mo)
$79,524
21.0% net margin
Gross Margin
48.0%
industry avg 47%
Best Month
$36,800
Jun 2024
Revenue + Margin Trend
Is your business growing? Are margins improving or shrinking?
Monthly Revenue vs. Net Income
Revenue vs. net income — month by month
Margin Waterfall
Where does revenue disappear between top line and bottom line?
Revenue
100%$35,200
minus Cost of Goods Sold (motor oil, filters, supplies)−$18,304
Gross Profit
48.0%$16,896
minus Operating Expenses (labor, rent, marketing, utilities)−$9,504
Net Income
21.0%$7,392
Revenue breakdown
COGS 52.0%
OpEx 27.0%
Net 21.0%
Expense Breakdown
6 expense categories · ranked by annual spend · benchmarks: quick lube / auto service industry
| Category | Annual Total | % of Revenue | vs Benchmark | Status |
|---|---|---|---|---|
Labor & Payroll | $56,016 | 14.6% | ~18% | ✓ Under target |
Supplies & Parts | $19,708 | 5.1% | ~6% | ✓ Under target |
Rent & Occupancy | $15,588 | 4.1% | ~5% | ✓ Under target |
Marketing | $7,261 | 1.9% | ~3% | ✓ Under target |
Utilities | $3,671 | 1.0% | ~2% | ✓ Under target |
Insurance & Other | $1,490 | 0.4% | ~2% | ✓ Under target |
Benchmarks based on quick lube / automotive express service industry averages. % of revenue = annual total ÷ $384,200.
Balance Sheet Snapshot
Assets
Current Assets
Cash & Checking$22,400
Inventory (Oil & Parts)$8,600
Accounts Receivable$4,100
Current Total$35,100
Fixed Assets
Lifts & Bay Equipment$62,000
Leasehold Improvements$18,000
Vehicles & Tools$9,200
Total Assets$124,300
Liabilities & Equity
Current Liabilities
Accounts Payable$7,800
Accrued Payroll$4,600
Sales Tax Payable$1,900
Current Total$14,300
Long-Term Liabilities
Equipment Loan$38,200
SBA Loan$14,800
Total Liabilities$67,300
Owner's Equity$57,000
Assets $124,300 − Liabilities $67,300 = Equity $57,000
Current Ratio
2.45x
Current assets ÷ current liabilities. Above 1.5 means healthy short-term liquidity. Industry floor is 1.0.
Net Equity
$57,000
Ask Thalen about these numbers
Why is my expense ratio better than average? What's my strongest margin month? How do I grow net income?