DashboardRadarAnalyticsPricingGoals

Service Pricing Intelligence

Live Data

QuickStop Lube · Gastonia, NC · Mar 2025 · Industry benchmarks vs. your actual margins

Avg Ticket
$62.00
7,392 cars / year
Upsell Rate
28%
⚠target 42% — 14pp gap
Full Synthetic Attach
38%
⚠target 55% — 17pp gap
Monthly Revenue
$35,200
Mar 2025
Service
Price
Cost
Margin %
vs Benchmark
Cars/Mo
Mo. Rev
Oil Changes
Conventional Oil Changewatch
$42
$20.20
52%
55% bmark · -3pp below
209
$8,778
View insight ▼
💡 Insight

52% margin is 3pp below top-quartile express lube (55%). Moving price from $42 → $46 adds $836/month with near-zero churn risk at this ticket.

Recommended action
Raise to $46 — test for 30 days. Top quartile averages $46–49.
Synthetic Blendhealthy
$62
$26.10
58%
62% bmark · -4pp below
172
$10,664
View insight ▼
💡 Insight

58% margin at $62 ticket is at benchmark for synthetic blend. Volume opportunity — only 28% of cars take blend vs. 38% industry average.

Recommended action
Push upsell from conventional → blend at service intake.
Full Synthetichealthy
$92
$32.20
65%
65% bmark · At benchmark
135
$12,420
View insight ▼
💡 Insight

65% margin — your best-margin service. Only 22% of cars take full synthetic vs. 38% target. Each 1% attach point shift = +$828/yr.

Recommended action
VIN lookup at intake: flag 2018+ vehicles for full synthetic check.
High Mileagehealthy
$78
$31.20
60%
62% bmark · -2pp below
62
$4,836
View insight ▼
💡 Insight

60% margin — slightly below benchmark 62%. Consider moving to $82 to close the gap while staying below full synthetic.

Recommended action
Target 100K+ mile vehicles at intake — proactive recommendation.
Add-Ons
Air / Cabin Filterhealthy
$42
$12.60
70%
72% bmark · -2pp below
25
$1,050
View insight ▼
💡 Insight

Best add-on margin at 70%. Very low attach rate at 4%. Visual presentation (show the dirty filter) converts at 3x verbal recommendation.

Recommended action
Show dirty filter on every inspection — carry a cutaway demo filter.
Transmission Flushwatch
$154
$69.30
55%
58% bmark · -3pp below
12
$1,848
View insight ▼
💡 Insight

55% margin is 3pp below benchmark for transmission services. Raising to $164 brings margin to 58% and adds $120/month at current volume.

Recommended action
Raise price $10 to match market — minimal pushback at this ticket.
Service Mix Distribution
% of cars by service type · Mar 2025
Conventional Oil Change
34% of cars
$42 avg52% margin
Synthetic Blend
28% of cars
$62 avg58% margin
Full Synthetic
22% of cars
$92 avg65% margin
High Mileage
10% of cars
$78 avg60% margin
Air / Cabin Filter
4% of cars
$42 avg71% margin
Transmission Flush
2% of cars
$154 avg55% margin
Mix opportunity: Shifting 6pp from Conventional ($42) to Full Synthetic ($92) at current volume adds +$18,600/yr with the same car count.
📈
Upsell Gap Analysis
Zero new customers needed — all from existing car count
Upsell Rate Gap
+$40K/yr
Currently 28% — target 42%. Closing the 14-point gap at current volume adds +$40K/yr in add-on revenue.
28% current42% target
Full Synthetic Attach
+$28K/yr
Moving from 38% → 55% attach adds +$28K/yr with zero new customers — just routing 2018+ vehicles correctly at intake.
38% current55% target
Combined opportunity: +$68K/yr from existing traffic
2 services flagged for price adjustment
Conventional Oil Change ($42→$46) + Transmission Flush ($154→$164) — combined impact +$956/month at current volume.